Snake advert explained
We're here at your service, tracking down answers to questions from curious BART riders. Recently we heard some puzzlement over a poster campaign in stations featuring a snake, with multilingual text (Chinese on some and Korean on some), and no obvious product reference to know what was being advertised if you couldn't read the language. As one rider put it, "What's the deal with these BART ads with the green backgrounds and snakes menacing inattentive Asian men?"
It turns out the advertisement is for a Bristol-Myers Squibb pharmaceutical product to treat hepatitis B, and the messaging is roughly translated as "don't turn your back on chronic hepatitis B." The campaign is scheduled to end this week. Meanwhile, always glad to see customers are noticing the ads in BART, since those ads bring in revenue to help run the system!
Image above is taken from the website for the campaign (which has versions in multiple languages including English).
